Everyone knows MTN as the king of the streets, but the real challenge was bringing that legendary “epicness” into the DIY market. I led the end-to-end development of their new product line: a journey that started with the brand manual and concept and landed on every single packaging design.
To close the loop, we produced 3 in-house spots, staying involved in every single step: from the initial spark of an idea to a production so craft-heavy we nearly had to build Santa’s sleigh ourselves.
A 360º project built on lots of spray paint and very little sleep. Enjoy!
