An alarm clock that only children can hear.
Not everything is marzipan at Christmas, the challenge was to promote Plátano de Canarias during Christmas, period of time in which purchases of these product goes down.
We created a new product, the first alarm clock that only children can listen to, which can only be achieved by participating in the social media profiles of Plátano de Canarias.
AWARDS
FIAP – Media innovation – Bronce
AMPE – Best use of media– Silver
El Chupete – Promo – Gold
Creative idea, Art direction