Ogilvy

Conscious evolution

We take the iniciative to present a doc to the general director of Ogilvy Barcelona with some ideas to make possible the reduction of the plastic we were generating in the office space (eliminating disposable plastic cups from the water and coffe machine, among other things.)

Ogilvy’s four core values are shown by a hand, each number with a corresponding number of fingers (see below). On that basis, I used a hand crushing our main enemy, the plastic cup. Thus creating a poster that would become part of one of the new social responsibility values that Ogilvy would have from then on.

Mugs and bags were also made for all workers.

We understand the future as our responsability, respecting our planet and promoting improvement through creativity and union.